Pricing

See for free.
Pay when it works.

Start with visibility. Move to scaling when you're ready. We only charge when we generate revenue you wouldn't have had.

Two modes, one path

Visibility first. Scaling when you trust it.

Every operator starts with Shadow Mode. Pricing Mode unlocks when you're ready to let the system act on what it sees.

Available now

Shadow Mode

See which visitors would pay more before they book. Automated alerts with specific actions: hold rates when premium visitors are browsing, skip discounts when demand is strong, retarget valuable visitors who left. You see everything, you make the call.

Freefor early operators
  • See which visitors would pay more, across your whole portfolio
  • Automated alerts: hold rates, raise prices, or retarget
  • Drill into individual visits to see what drove the score
  • Log your pricing decisions against the data
  • Catch demand surges before your competitors do
  • 5-minute install, no PMS required
Coming soon

Pricing Mode

Automated demand scaling. The system adjusts rates based on visitor intent, within your guardrails, above your floor rate. Always.

25%of uplift revenue
  • Everything in Shadow Mode
  • Automated rate adjustments per guest session
  • Rules engine with your own guardrails
  • Floor rate always protected
  • No uplift = no fee. Full alignment
  • No monthly fee, no contracts

Available to Shadow Mode operators first.

Pricing Mode example

Simple math. Full alignment.

When Pricing Mode goes live, you only pay on the extra revenue it generates. Here's how the math works.

uplift_example.csv

Your base rate$800
Guest pays (premium visitor)$1,000
Uplift captured+$200
You keep (75%)+$150
ApexAlpha (25%)$50

FAQ

The obvious questions.

Start seeing what you've
been missing.

Shadow Mode is free for early operators. No credit card, no commitment. Just a conversation about your properties and a 5-minute install.

You talk to me directly. Not a sales team.