Guesty charges you for the PMS. Then charges you extra for PriceOptimizer. Then still prices by channel and date, not by guest. ApexAlpha charges $0 base + 25% of uplift. Works with any PMS. Prices every guest individually.One is an add-on tax. One is a revenue engine.
You're already paying for Guesty PMS. Now they want you to pay extra for pricing that still doesn't read guests.
Plus 3% commission on every booking
No PMS lock-in. No platform tax. No base fees.
You shouldn't have to change your entire tech stack just to get better pricing. ApexAlpha layers on top of what you already use.
Guesty PriceOptimizer is tied to their platform. ApexAlpha works with everything.
| Feature | Guesty PriceOptimizer | ApexAlpha |
|---|---|---|
| PMS Requirement | Must use Guesty PMS | Any PMS (or none) |
| Platform Lock-In | High (entire ecosystem) | None (standalone snippet) |
| Pricing Granularity | By channel and date | By individual guest |
| Base Monthly Cost | $270 PMS + $150+ pricing | $0 (pay only on uplift) |
| Channel Commission | 3% on OTA bookings | None (direct booking focused) |
| Setup Complexity | Medium (PMS integration required) | 2 minutes (paste snippet) |
| Guest Device Intelligence | ||
| Geographic Affluence Scoring | ||
| Traffic Source Optimization | ||
| Session Behavior Analysis | ||
| Works With Direct Bookings | Limited (channel-focused) | Yes (built for direct) |
| Switching Cost | High (entire PMS migration) | Zero (remove snippet) |
| Annual Cost (10 listings) | $5,040+ plus 3% commission | $0 base + 25% of uplift |
| Proven Revenue Impact | Channel optimization (incremental) | 2.85x uplift per high-intent guest |
Guesty PriceOptimizer optimizes your rates across Airbnb, Vrbo, and Booking.com. But the Manhattan executive browsing your direct booking site on iPhone 16 Pro Max at 10:47 PM doesn't appear in any channel. PriceOptimizer can't see them at all.
Airbnb: $1,100 | Vrbo: $1,050 | Booking.com: $1,080 | Direct site: $1,056 (base rate)
Budget traveler (any channel): $1,100
Manhattan executive (direct): $3,010
Guesty PriceOptimizer is built for OTA distribution. Your direct booking site — where you keep 100% of revenue — shows the same price to everyone. That's where ApexAlpha captures $5,862 in uplift Guesty can't see.
ApexAlpha doesn't replace your PMS. It layers on top to capture revenue your current setup misses.
Guesty locks you in. ApexAlpha layers on top.
Use Guesty, OwnerRez, Hostaway, Lodgify, or build your own. ApexAlpha works with everything because it operates at the website layer, not the PMS layer.
No PMS migration. No data import. No learning curve. Add ApexAlpha in 2 minutes without changing a single thing about your current workflow.
Guesty PriceOptimizer optimizes OTA channels. ApexAlpha optimizes your direct bookings — where you keep 100% of revenue and avoid platform commissions.
Guesty charges you for the privilege of using their PMS. Then charges you again for pricing optimization. Then still prices by channel and date, not by guest. ApexAlpha charges $0 until we capture revenue you weren't getting before. No PMS required. No platform tax. No channel focus. Just per-guest pricing that works with whatever you're already using.
See how much revenue you're missing by pricing through your PMS instead of reading the actual guest on your site right now.
"You shouldn't have to change your entire tech stack just to price guests individually."