Beyond Pricing charges 1% of gross revenue to fill your calendar using market comps. ApexAlpha charges 25% of uplift to maximize revenue using per-guest behavioral signals.One optimizes for occupancy. One optimizes for profit.
High occupancy doesn't mean high revenue. It often means you're leaving money on the table.
Paid whether your rates are optimal or not
Zero risk. Only pay when we capture new revenue.
$78,075 more revenue with 18% lower occupancy. Beyond Pricing optimizes for the wrong metric.
Beyond Pricing looks at what your competitors are charging. ApexAlpha looks at who's on your site.
| Feature | Beyond Pricing | ApexAlpha |
|---|---|---|
| Primary Data Source | Market comps + historical occupancy | Live visitor behavioral signals |
| Optimization Goal | Maximize occupancy rate | Maximize revenue per booking |
| Pricing Logic | Algorithm-based market positioning | Per-guest dynamic pricing |
| Configuration Required | Base rate, minimum stay, lead time rules | None. Paste snippet, done. |
| Guest Intelligence | ||
| Device-Tier Detection | ||
| Geographic Affluence Scoring | ||
| Traffic Source Optimization | ||
| Session Behavior Analysis | ||
| Setup Time | 2-4 hours (PMS sync, algorithm tuning) | 2 minutes (one snippet) |
| Dashboard Management | Weekly reviews, rule adjustments | None. It runs on autopilot. |
| Pricing Model | 1% of gross or $25/listing | $0 base + 25% of uplift |
| Documented Revenue Impact | 15-40% revenue increase (claimed) | 2.85x uplift per high-intent booking |
A Manhattan executive browsing your property on iPhone 16 Pro Max at 10:47 PM with direct traffic for a Friday check-in is fundamentally different from a budget traveler researching on Android via Google Ads two months out.
$1,056/night — optimized to match market comps and maximize occupancy probability
$3,010/night to Manhattan executive (high signals)
$1,100/night to budget traveler (low signals)
Beyond Pricing leaves $5,862 on the table from the high-intent guest while potentially pricing out the budget traveler entirely
Market data pricing treats all these signals as noise. Behavioral pricing treats them as revenue.
Beyond Pricing was built for the Airbnb era. ApexAlpha was built for direct booking revenue.
Beyond Pricing fills your calendar. ApexAlpha fills your bank account. You don't pay mortgages with occupancy rates.
Your competitors' pricing tells you nothing about the person on your site right now and what they're willing to pay.
Market data is backward-looking. Behavioral signals are happening right now, in this session, with this guest.
It's between your base rate and what this specific guest would actually pay. Beyond Pricing looks at the market. ApexAlpha looks at the person. One optimizes for nights booked. One optimizes for dollars captured.
Calculate how much revenue you're leaving on the table by optimizing for occupancy instead of per-guest willingness to pay.
"High occupancy and low revenue is not a success story. It's a pricing failure."
Chat with Leon about how ApexAlpha compares to your current setup.