Two popular STR pricing tools with different philosophies. Beyond Pricing prioritizes occupancy with simplicity. Wheelhouse uses machine learning for complexity. But which one delivers better revenue? Here's an honest, data-driven comparison.
Cost: 1% of revenue
Annual (on $500K revenue): ~$5,000
Best For: Operators who prioritize occupancy over rate
Optimization Goal: Fill your calendar first, optimize price second
Setup Time: 30-60 minutes (simple configuration)
Cost: $23.90/listing/month
Annual (10 listings): $2,868
Best For: Operators who trust machine learning algorithms
Optimization Goal: ML-powered calendar optimization
Setup Time: 1-2 hours (algorithmic configuration)
Both tools optimize your calendar with different philosophies. Here's how they stack up.
| Feature | Beyond Pricing | Wheelhouse |
|---|---|---|
| Pricing Model | 1% of revenue | Per listing ($23.90) |
| Cost (10 listings, $500K revenue) | ~$5,000/year | $2,868/year |
| Optimization Philosophy | Occupancy-first | Revenue-first (ML) |
| Setup Complexity | Low (30-60 min) | Medium (1-2 hours) |
| Customization Options | Limited | Limited |
| Pricing Algorithm | Rules-based | Machine learning |
| Market Data Quality | Good (aggregated) | Excellent (proprietary) |
| Minimum Stay Rules | ||
| Last-Minute Discounts | ||
| Event-Based Pricing | ||
| Portfolio Management | ||
| Learning Curve | Easy (set & forget) | Moderate (trust algo) |
| PMS Integrations | 30+ platforms | 35+ platforms |
| Revenue Increase Claimed | 15-40% | 20-40% |
Both Beyond Pricing and Wheelhouse optimize your calendar—one for occupancy, one with ML. But they both miss the same critical insight.
The problem: Both Beyond Pricing and Wheelhouse show these fundamentally different guests the exact same price for the same date.
This is the question calendar pricing can't answer: What is this specific guest worth?
When you include behavioral pricing, the comparison changes completely.
| Capability | Beyond Pricing | Wheelhouse | ApexAlpha |
|---|---|---|---|
| Pricing Granularity | By date | By date | By guest |
| Guest Intelligence | |||
| Device-Tier Detection | |||
| Traffic Source Optimization | |||
| Session Behavior Analysis | |||
| Geographic Wealth Intelligence | |||
| Setup Time | 30-60 min | 1-2 hours | 2 minutes |
| Base Monthly Cost (10 listings) | ~$417 (1%) | $239 | $0 |
| Revenue Impact vs Base Rate | +15-40% | +20-40% | +185% per booking* |
* Based on NYC case study: High-intent guest worth 2.85x vs calendar-based pricing
Neither Beyond Pricing nor Wheelhouse can see these behavioral signals
Result: $1,954 in additional revenue Beyond Pricing and Wheelhouse would have missed—because they're optimizing the wrong thing. They optimize your calendar. ApexAlpha reads your guests.
It's whether you want to optimize your calendar (what both legacy tools do) or read your guests (what behavioral pricing does).
"Choosing between Beyond Pricing and Wheelhouse is like choosing between filling your calendar faster or filling it smarter. The real question is whether you're ready to fill it with the right guests at the right price."
— ApexAlpha Pricing Intelligence