Live on a 34-home holiday-let website since August 2026
More revenue from the bookings your website already takes.
One line of code on your website. Guests who will pay full price pay full price. The guest who needs a reason to book gets one, at the moment it matters. Every result is measured against a holdout and shows up in your PMS.
Fifteen minutes with Leon. Works with Guesty and Zeevou. Setup takes two minutes.
How much are you leaving on the table?
Four answers from your analytics and your PMS. ApexAlpha needs 50,000 visits a month to work, so this also tells you if it is too early.
What would the right price for every guest be worth to your business?
Same website. Same bookings. Just the right price for each guest.
£227,000
extra revenue every year, with no extra bookings. About £222 more on every direct booking.
- Direct revenue a year today
- £1,022,000
- With the right price for every guest
- £1,249,000
- Extra revenue a year
- +£227,000
63,750 real visitors a month after bots, about 1,022 direct bookings a year. Based on the pilot site, 23 September to 23 October 2026: 92 in 100 bookings paid the website rate marked up 25%, the rest got a code averaging 10% off.
- £24,255booked with ApexAlpha codes on the pilot since August
- 1 in 6visits was a bot, removed before anything else
- 99 in 100visitors saw no discount at all
The ApexAlpha rule
Guests who would have paid full price never see a discount. Every result is measured against a holdout.
Stop handing discounts to guests who would have paid. Start charging the right price to each one.
A banner gives 10% to everyone, including the guest who was always going to pay. ApexAlpha watches the whole visit, removes the bots first, and only steps in for the guest who needs a reason to book.
Guests who would pay full price pay full price
The engine reads how each guest behaves and leaves the ready-to-book ones alone. No banner, no code, no discount for the guest who was always going to pay.
The guest who needs a reason gets one
A code sized to the friction they showed, or a note that dates are going fast, at the moment they start to leave, go quiet, or drop out of checkout.
Every result is proven, not claimed
One in ten visitors is a holdout who sees nothing. Every booking with a code shows up in your PMS, with its value, next to the ones without.
The pilot, by name
What a 34-home operator on Guesty says.
“Much cleaner. Good for sharing with owners.”
- £24,255booked with ApexAlpha codes since 6 August: fifteen bookings, each visible in Guesty
- 1 in 6visits was a bot or staff, removed before anything else
- 99 in 100visitors saw no discount; whoever booked paid the price she set
Every number is by the date the booking was made, from the operator's own dashboard, and can be checked in her PMS.
Three guests, one evening
Same website, same evening, three different guests.
Example guests and prices. ApexAlpha tells them apart while they are still deciding, and only one of them sees anything.
Full price, £1,240Ready to book
Picked dates, read reviews, went to checkout. Sees nothing and pays the full website rate.
Code, £1,116About to leave
Checked prices twice, shortened the stay, then started to go. Gets one treatment you approved.
Never countedA bot
212 pages in 40 seconds. Removed before anything else, so it never counts as a visitor or a result.
We connect into your PMS.
Bookings, rates and availability come from the system you already run, so every result on the dashboard can be checked against it.
- Guesty
- Zeevou
Another PMS? Ask on the call.
Here's what you get.
The engine
One line of code reads how every guest behaves on your website and types them in real time: ready to book, deliberating, blocked on price, or a bot.
The treatments
A code for the guest who needs one, a note that dates are going fast, your full website rate for everyone else. You approve each one before it goes live.
The proof
One in ten visitors is a holdout who sees nothing, so every number is a comparison, not a claim.
The dashboard
Every visit, what the engine did, and what each booking earned, matched to your PMS.
The monthly report
A scorecard in your inbox at the start of each month, and a letter for each property owner about their homes.
Guesty and Zeevou
Connected in two minutes. We read bookings and never change one.
How it works.
Two minutes of setup. Nothing changes for your guests.
Paste one line of code on your website
That is the whole install. Two minutes.
Connect Guesty or Zeevou
We read your bookings and what each one earned, so every result can be checked.
Approve your treatments
You decide what a guest who needs a reason can get. Guests ready to book at full price see nothing.
See the revenue in your PMS
Bookings with a code are easy to spot. The holdout shows what would have happened without ApexAlpha.
Ready to book your call?
Fifteen minutes with Leon. Bring your website and your PMS login. We check your numbers, say whether ApexAlpha fits, and if it does, agree the pilot on the call. Your calculator answers come with the booking.
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Frequently asked questions.
- What do I actually get from the call?
- Fifteen minutes with Leon. We look at your website and your PMS, say plainly whether ApexAlpha fits, and if it does, agree the pilot: what goes live, when, and how the results get checked. No slides.
- Why 50,000 visits a month?
- The engine learns from how your guests behave, and proves every result against a group of visitors who see nothing. Below 50,000 visits a month there is not enough traffic for either to mean anything in a sensible time, and we would rather tell you now than after a pilot.
- What does it cost?
- We cover pricing on the call, once we have seen your traffic and your inventory. The calculator above gives you the order of magnitude it is worth first.
- Does it change how guests book?
- No. Guests book through your website and your booking engine, the same as today. ApexAlpha never touches a booking.
- What do guests see?
- Most see nothing. A guest who needs a reason to book gets one treatment that you approved, at the moment it matters: when they start to leave, go quiet, or drop out of checkout.
- Will it give away discounts?
- Only to a guest who needs one to book. Guests ready to pay the full rate never see a discount. The point is more revenue per booking, not more discounts.
- Which PMS does it work with?
- Guesty and Zeevou today. Using another one? Tell us which on the call, and we will tell you when.
- How do I know it worked?
- Every booking with an ApexAlpha code shows up in your PMS, with its value. The holdout never sees anything, so you can compare revenue with and without ApexAlpha. A report lands in your inbox each month.