Skip to content
apexalpha
Start a pilot

For short-term rental operators

Charge the right price to the right guest.

Some guests will pay full price. Some need a reason to book. Some are bots. ApexAlpha tells them apart on your website, while they are still deciding. More revenue per booking, not more discounts.

Start a pilotSee the numbers

Setup takes two minutes. Works with Guesty and Zeevou.

Three guests, one evening

Examples

Ready to book

Sees nothing. Full price, £1,240.

About to leave

Gets one treatment you approved. Code, £1,116.

A bot

Removed before anything else. Never counted.

Every booking lands in your PMS the normal way, with what it earned. The one with a code is easy to spot.

Live pilot, UK holiday lets

One month, in numbers

1 to 23 September on a UK holiday-let website that runs on Guesty. Every line can be checked against the operator's own PMS.

Visitors1,772
Bots, removed first340
Started to leave without booking120
Shown a reason to book32
Booked with a code£2,612

£9,244

booked with ApexAlpha codes since the pilot began. Five bookings, each visible in Guesty.

19%

of visits in September were bots. Removed first, so they never count as a visitor, a lead or a result.

98 in 100

visitors saw no discount in September. Whoever booked paid the price you set.

What ApexAlpha does

ApexAlpha helps STR operators make more revenue from the bookings on their website. Guests who will pay full price pay full price. A guest who needs a reason to book gets one. Setup takes two minutes. Your booking process stays the same. Results are visible in your PMS.

  • Guesty
  • Zeevou
  • Your booking engine
  • Monthly email report

The problem with banners

Why not just show 10% off to everyone?

Because most guests who book would have booked anyway. A banner hands them money for nothing. ApexAlpha only steps in for the guest who needs a reason to book, and leaves everyone else alone.

From the pilot

In July, three tracked guests booked at full price. A 10% banner would have handed them £319 for nothing.

ApexAlpha showed them nothing. They paid the full price, and the operator kept the £319.

How it works

Two minutes of setup. Nothing changes for your guests.

  1. Paste one line of code on your website

    That is the whole install. Two minutes.

  2. Connect Guesty or Zeevou

    We read your bookings and what each one earned, so every result can be checked. We never change a booking.

  3. Set up your treatments

    A discount, a note that dates are going fast, or another treatment you turn on. Each one has its own trigger: a guest who starts to leave, goes quiet, or drops out of checkout. You approve every treatment before it goes live. Guests ready to book at full price see nothing.

  4. See the revenue in your PMS

    Every booking shows what it earned, and the ones with a code are easy to spot. One in ten visitors is a control group, so you can compare. A report lands in your inbox each month.

Questions operators ask

Does it change how guests book?
No. Guests book through your website and your booking engine, the same as today. ApexAlpha never touches a booking.
What do guests see?
Most see nothing. A guest who needs a reason to book gets one treatment that you set up and approved, at the moment it matters: when they start to leave, go quiet, or drop out of checkout. It can be a discount, a note that dates are going fast, or something else.
Which PMS does it work with?
Guesty and Zeevou today. Using another one? Tell us which, and we will tell you when.
How do I know it worked?
Every booking with an ApexAlpha code shows up in your PMS, with its value. One in ten visitors is a control group that never sees anything, so you can compare revenue with and without ApexAlpha. A report lands in your inbox each month.
Will it give away discounts?
Only to a guest who needs one to book. Guests ready to pay full price never see a discount. The point is more revenue per booking, not more discounts.
How long does setup take?
Two minutes. Paste one line of code on your website, then connect your PMS.

Stop giving discounts to guests who would have paid.

Start a pilot on your own website. Setup takes two minutes, and every result shows up in your PMS.

Start a pilot