Demand visibility
for vacation rentals.
Know your traffic. Decide with clarity.
Free for early operators. 5-minute install. Nothing changes except what you can see.
Every pricing tool you use treats your traffic as one audience. It's not. Some visitors would pay 30% more. Others won't convert at any price. You just can't see which is which. Until now.
Leon Freier, Founder
How it works
Watch before you act.
Shadow Mode installs in 5 minutes and immediately starts reading visitor behavior. It doesn't change a single price. It shows you what you've been missing.
Install the snippet
One line of JavaScript in your site header. Works with any direct booking site. No PMS integration required.
Shadow Mode reads your traffic
It watches how visitors browse your site and tells you who'd pay more and who's just price-shopping.
You see the truth
Real-time alerts with specific actions. "Premium visitors browsing right now. Don't activate your scheduled discount this week." "High-value visitors leaving without booking. Send this retargeting email." You decide what to do.
Intelligence in real time
See the pattern.
Make the call.
Shadow Mode shows you which visitors would pay more, and which won't convert at any price. Then it tells you exactly what to do about it.
Premium visitors are browsing right now
54% of this week's visitors would pay above your listed rate. Hold or raise rates. Discounting now leaves money on the table. Potential impact: $48K in unrealized revenue this month.
High-value browsers not converting
131 premium visitors browsing but not booking. They'd pay full rate, but they're leaving. Retarget now before they book elsewhere.
Premium visitor share spiking
Premium visitor share jumped to 60% over the last 3 days. Unusual for this period. You're priced below what these visitors would pay. Raise rates now or lose the margin.
The blind spot
Your tools know the market.
They don't know your traffic.
PriceLabs, Wheelhouse, Beyond forecast demand from supply-side data. They can't observe it. ApexAlpha watches your actual visitors and tells you what your pricing tools are missing: who's looking and what they'd pay.
revenue_blind_spots.csv
High-value visitors undercharged
Some visitors would pay 20-30% more. Your tools show them the same rate.
Discounts wasted on wrong people
You discount to fill gaps, but some of those visitors would have booked at full price.
Decisions made blind
Revenue decisions based on market averages, not individual intent.
Where this goes
Shadow Mode is step one.
Start with demand visibility. See the patterns in your traffic. When you trust what you see, turn on demand scaling and let the system act on it. Your floor rate is always protected.
Now
Shadow Mode
Demand visibility. See which visitors would pay more before they book. Real-time alerts tell you when to hold rates, skip a discount, or retarget high-value browsers who left.
Next
Rules Engine
Set your own guardrails. "If high-intent guest, allow up to +15%." You control the boundaries.
Then
Guest-Level Pricing
Every guest gets a price matched to their intent. Fully automatic. Floor rate always protected.