See what your
pricing is missing.
Your guests tell you what they'd pay — through their behavior. You just can't see it yet. Shadow Mode watches your direct booking traffic and shows you who's willing to pay more, who's about to bounce, and where your revenue is leaking.
No pricing changes. No risk. Just visibility you didn't have before.
Guest #4821 — High WTP detected
Viewed 3 premium listings, compared dates twice, returned within 4 hours. Device: MacBook Pro, Location: San Francisco. Estimated WTP: +28% above base.
Guest #4819 — Price-sensitive, high intent
Searched 6 dates, filtered by price twice, session length 12 min. Likely books with a small nudge — consider a value-add offer.
Guest #4817 — Low intent, browsing only
Single page view, 45 seconds total. No engagement signals. Not a buyer — don't waste a discount here.
Your pricing tools know the market.
They don't know your guests.
High-value guests undercharged
Some guests would pay 20-30% more. Your tools show them the same rate as everyone else.
Discounts wasted on the wrong people
You discount to fill gaps — but some of those discounted guests would have booked at full price.
Decisions made blind
You're data-rich and insight-poor. Revenue decisions based on market averages, not individual intent.
Watch before you act.
Shadow Mode installs in 10 minutes and immediately starts reading your guest behavior. It doesn't change a single price. It just shows you what you've been missing.
Install the snippet
One line of JavaScript in your site header. Works with any direct booking site.
Shadow Mode observes
Scroll patterns, search behavior, time on page, device signals, return visits — 147 behavioral signals mapped to willingness-to-pay.
You see the truth
Real-time alerts tell you who's high-value, who's price-sensitive, and where you're leaving money. Then you decide what to do with it.
Your floor rate is always protected
Shadow Mode never touches your prices. When you're ready to act on the insights, ApexAlpha only prices up — never below your base rate. If it doesn't generate additional revenue, you don't pay anything.
Shadow Mode is step one.
Start with visibility. Move to automation when you trust what you see.
Shadow Mode
See who's on your site, what they'd pay, and what you're leaving on the table. Observation only.
Rules Engine
Set your own guardrails. "If high-intent guest, allow up to +15%." You control the boundaries.
Guest-Level Pricing
Every guest gets a price matched to their intent. Fully automatic. Floor rate always protected.
Eliminating generic pricing.
Permanently.
Today, every guest who visits your site sees the same number. The couple from San Francisco willing to pay $800 gets the same rate as the budget traveler who'll bounce in 10 seconds. That's not pricing — that's guessing.
ApexAlpha is building toward a world where every guest gets a price matched to their intent — automatically, in real time. No dashboards. No rules. No manual overrides. Your floor rate is always protected. The system only prices up.
Price the person, not the date.
One snippet. Set once. Forget forever. You collect the uplift — we handle everything else.
