apexalpha

Gain clarity.

See who's browsing your site. Act on what they'd pay.

For vacation rental operators with direct booking sites.

I run 16 beachfront villas in Da Nang. Ten years and counting.

The thing that keeps nagging me isn't operations. It's pricing. Two people look at the same listing on the same day. Same photos. Same rate. One would pay 30% more. The other won't book at any price.

I'm charging them the same because I can't see the difference.

Last Tuesday, 80% of my traffic was budget. My rate was set for premium. I didn't know. I just saw low bookings and dropped my price.

I tried every pricing tool. PriceLabs. Wheelhouse. Beyond. They all showed me the market. Comp sets. Seasonality. Averages.

None of them showed me my visitors.

So I built something that does. One snippet in your site header. Five minutes to install. From that moment, you see your traffic differently.

The windshield, not another gauge on the dashboard.

Do Not Discount

Premium demand is present

Premium visitors are ready to book. Hold or raise your rates.

Discounting May Work

Price-sensitive buyers showing intent

They want to book but may be deterred by current rates. A tactical discount could convert them.

Push Marketing

Premium visitors browsing, not booking

High-value traffic is looking but not ready yet. Retargeting brings them back when they are.

Every morning, delivered to your inbox. Plain English. Specific actions.

What you get

Your pricing tools tell you what to charge. This tells you who's actually there, what they'd pay, and when something changes.

You decide what to do with it. Hold your rate. Retarget the right visitors. Raise your price when the traffic tells you to.

Once you see the pattern, you can't unsee it.

Free for early operators.

Limited spots. You talk to me directly.

Leon Freier, Founder