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For short-term rental operators with direct-booking sites

Stop discounting guests who would pay full price

ApexAlpha enables you to generate more revenue from the bookings your website already takes and reconciles in your existing PMS.

Leon, co-founder. 1 minute 42.
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Fifteen minutes with Leon. Works with Guesty and Zeevou. Install the snippet in two minutes.

How much are you leaving on the table?

What could a targeted response be worth on your website?

1,000500,000
11,000
£
£30£3,000
%
10%100%
%
5%100%

An illustrative scenario using the inputs above, not a revenue forecast.

£227,000

Illustrative annual value under the model’s assumptions. This is not a forecast or measured uplift.

Direct revenue a year today
£1,022,000
With the right price for every guest
£1,249,000
Extra revenue a year
+£227,000
  • £24,255booked with ApexAlpha codes on the pilot since August
  • 1 in 6visits was a bot, removed before anything else
  • 99 in 100visitors saw no discount at all

See whether the opportunity is measurable on your site.

A short call checks pilot fit, not a projected return.

See if a pilot fits

How it works.

Keep your website and checkout. ApexAlpha assesses each visit in real time, then shows an offer you approved only when an eligible shopper may leave.

  1. Install the snippet in two minutes

    Add one line of code to your direct-booking website.

  2. Connect Guesty or Zeevou

    Connect booking data from your existing PMS. Your booking engine and reservations stay unchanged.

  3. Approve treatments and exclusions

    You approve the offers and excluded homes. Guests ready to book at full price see nothing.

  4. Check bookings and revenue

    Trace code-linked bookings in your PMS. Pilot reporting checks whether the treatments add value beyond code use alone.

See if a pilot fits

Price the guest, not the date

Same site. Different decisions.

The date sets the starting rate. Visitor behaviour and your rules determine whether an offer appears.

  • Just browsing

    Looks around without clear booking intent. Leave them alone.

    No offer

  • About to leave

    Shows real booking interest, then starts to leave. If eligible, show an offer you approved.

    Approved offer

  • Ready to book

    Heads toward checkout. Leave the full price alone.

    No offer

Bot visits are filtered out before these decisions.

The pilot, by name

Live on a 34-home booking site.

Just For You Holiday Homes has used ApexAlpha on its Guesty-connected website since August 2026.

  • £24,255in booking value linked to ApexAlpha codes since August 6
  • 15 bookingslinked to those codes and visible in Guesty
  • 99%of visitors saw no discount during the measured period

See if a controlled pilot fits your site.

In 15 minutes, we review your direct-booking site, qualified traffic, and booking setup. If a controlled pilot is viable, we outline the next step. If not, we will say so.

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Frequently asked questions.

Will it give away discounts?
No blanket offers. You approve treatments and exclusions. Ready-to-book visitors see nothing; only eligible shoppers at risk of leaving may see an offer within your rules.
Does it change how guests book?
No. Guests use your website and booking engine as they do today. ApexAlpha does not replace your checkout or PMS.
How do I know it worked?
Your PMS shows code-linked bookings and revenue. Pilot reporting separately checks whether treatments added value beyond code use alone, then summarizes the results.