Live pilot: 15 code-linked bookings. 99% of visitors saw no discount.
Stop discounting guests who would pay full price
ApexAlpha enables you to generate more revenue from the bookings your website already takes and reconciles in your existing PMS.
Fifteen minutes with Leon. Works with Guesty and Zeevou. Setup takes two minutes.
How much are you leaving on the table?
What could a targeted response be worth on your website?
An illustrative scenario using the inputs above, not a revenue forecast.
£227,000
Illustrative annual value under the model’s assumptions. This is not a forecast or measured uplift.
- Direct revenue a year today
- £1,022,000
- With the right price for every guest
- £1,249,000
- Extra revenue a year
- +£227,000
The example uses the prefilled traffic and booking inputs plus pricing assumptions from the pilot site, 23 September to 23 October 2026. It models a possible outcome; it does not predict what your guests will pay or prove incremental revenue.
- £24,255booked with ApexAlpha codes on the pilot since August
- 1 in 6visits was a bot, removed before anything else
- 99 in 100visitors saw no discount at all
The ApexAlpha rule
Ready-to-book visitors see no offer. Discounts are reserved for eligible shoppers at risk of leaving.
See whether the opportunity is measurable on your site.
A short call checks pilot fit, not a projected return.
See if a pilot fits
Price the guest, not the date.
The date sets the starting rate. The guest’s behaviour tells you whether to leave that rate alone or offer a reason to book.
See what guests do
ApexAlpha reads how visitors use your site in real time. It checks every visit, but does not offer everyone a discount.
Keep the full price
If a guest looks ready to book, they see your normal price. No discount gets in the way.
Offer help when it counts
If a guest shows interest but looks ready to leave, ApexAlpha can show a discount based on their actions, within the limits you set. Not a sale for everyone.
The pilot, by name
Live on a 34-home booking site.
Just For You Holiday Homes has used ApexAlpha on its Guesty-connected website since August 2026.
- £24,255in booking value linked to ApexAlpha codes since August 6
- 15 bookingslinked to those codes and visible in Guesty
- 99%of visitors saw no discount during the measured period
Three visitors, one website
Same site. Different decisions.
ApexAlpha reads each visitor’s behaviour and follows the rules you set.
- No offer
Just browsing
Looks around without clear booking intent. Leave them alone.
- Approved offer
About to leave
Shows real booking interest, then starts to leave. If eligible, show an offer you approved.
- No offer
Ready to book
Heads toward checkout. Leave the full price alone.
Bot visits are filtered out before these decisions.
Check bookings in the system you already use.
Connect Guesty or Zeevou to reconcile bookings and value. ApexAlpha does not replace your booking engine or change reservations.
- Guesty
- Zeevou
Another PMS? Ask on the call.
How it works.
Keep your website and checkout. Add the snippet, connect booking data, and approve the rules.
Paste one line of code on your website
Add the snippet to the direct-booking website.
Connect Guesty or Zeevou
We read your bookings and what each one earned, so every result can be checked.
Approve treatments and exclusions
You approve the offers and excluded homes. Guests ready to book at full price see nothing.
Check bookings and revenue
Trace code-linked bookings in your PMS. Pilot reporting checks whether the treatments add value beyond code use alone.
See if a controlled pilot fits your site.
In 15 minutes, we review your direct-booking site, qualified traffic, and booking setup. If a controlled pilot is viable, we outline the next step. If not, we will say so.
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Frequently asked questions.
- Will it give away discounts?
- No blanket offers. You approve treatments and exclusions. Ready-to-book visitors see nothing; only eligible shoppers at risk of leaving may see an offer within your rules.
- Does it change how guests book?
- No. Guests use your website and booking engine as they do today. ApexAlpha does not replace your checkout or PMS.
- How do I know it worked?
- Your PMS shows code-linked bookings and revenue. Pilot reporting separately checks whether treatments added value beyond code use alone, then summarizes the results.