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For short-term rental operators with direct-booking sites

Stop discounting guests who would pay full price

Not every guest needs a lower price. ApexAlpha uses browsing behaviour to decide when to show an offer you approve, helping you retain full-price bookings while giving hesitant shoppers a reason to book.

Leon, co-founder. 1 minute 46.
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Fifteen minutes with Leon. Works with Guesty and Zeevou. Install the snippet in two minutes.

How much are you leaving on the table?

What could higher rates and selective offers mean for your revenue?

1,000500,000
11,000
£
£30£3,000
%
10%100%
%
5%100%

An illustrative scenario using the inputs above, not a revenue forecast.

£227,000

Illustrative annual value under the model’s assumptions. This is not a forecast or measured uplift.

Your estimated annual direct-booking revenue
£1,022,000
Revenue in this pricing scenario
£1,249,000
Difference in this scenario
+£227,000
  • £9,244booked with ApexAlpha codes on the pilot since August
  • 1 in 6visits was a bot, removed before anything else
  • 99 in 100visitors saw no discount at all

See whether the opportunity is measurable on your site.

A short call checks pilot fit, not a projected return.

See if a pilot fits

How it works.

Keep your website and checkout. ApexAlpha assesses each visit in real time, then shows an offer you approved only when an eligible shopper may leave.

  1. Install the snippet in two minutes

    Add one line of code to your direct-booking website.

  2. Connect Guesty or Zeevou

    Connect booking data from your existing PMS. Your booking engine and reservations stay unchanged.

  3. Choose your offers. Protect your full-price bookings.

    Set which offers ApexAlpha can show and which homes are excluded. Visitors showing signs they are ready to book are left alone.

  4. Check bookings and revenue

    See which bookings used an ApexAlpha code, then assess whether the offers generated additional revenue.

See if a pilot fits

Your rates reflect the dates. Your offers should reflect the guest.

Same site. Different decisions.

The date sets the starting rate. Visitor behaviour and your rules determine whether an offer appears.

  • Just browsing

    Looks around without clear booking intent. Leave them alone.

    No offer

  • About to leave

    Shows real booking interest, then starts to leave. If eligible, show an offer you approved.

    Approved offer

  • Ready to book

    Heads toward checkout. Leave the full price alone.

    No offer

Bot visits are filtered out before these decisions.

The pilot, by name

Live on a 34-home booking site.

Just For You Holiday Homes has used ApexAlpha on its Guesty-connected website since August 2026.

  • £9,244in booking value linked to ApexAlpha codes since August 6
  • 5 bookingslinked to those codes and visible in Guesty
  • 99%of visitors saw no discount during the measured period

Could ApexAlpha work on your booking site?

In 15 minutes, we’ll look at your website, visitor numbers and booking setup to see whether a pilot makes sense.

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Frequently asked questions.

Will it give away discounts?
No blanket offers. You choose the offers and excluded homes. Ready-to-book visitors see nothing; only eligible shoppers at risk of leaving may see an offer within your rules.
Does it change how guests book?
No. Guests use your website and booking engine as they do today. ApexAlpha does not replace your checkout or PMS.
How do I know it worked?
Your PMS shows code-linked bookings and revenue. Pilot reporting separately assesses whether the offers generated additional revenue, then summarises the results.