PriceLabs charges you $19.99/listing/month to guess what your calendar should look like. ApexAlpha charges 25% of uplift to read your guests in real-time and price each one differently.
It's the $50-$200 per booking you're not capturing from your highest-intent guests
Paid whether it works or not
Zero risk. Zero upfront. Pure performance.
You're already paying for PriceLabs. The real cost is what you're not charging your best guests — the ones browsing from Manhattan penthouses on iPhone 16 Pro Max at 11 PM who need your place this weekend.
PriceLabs looks at your market. ApexAlpha looks at your guests.
| Feature | PriceLabs | ApexAlpha |
|---|---|---|
| Pricing Model | Calendar-based forecasting | Per-guest behavioral pricing |
| Data Source | Market comps + demand calendar | Real-time visitor signals (device, geo, traffic source) |
| Setup Time | 2-4 hours (rules, syncs, minimums) | 2 minutes (paste snippet, done) |
| Learning Curve | Dashboard tutorials, rule management | Zero. It works on autopilot. |
| Guest Intelligence | ||
| Device-Tier Pricing | ||
| Traffic Source Optimization | ||
| Session Behavior Tracking | ||
| Configuration Required | Extensive (minimum stays, orphan gaps, rule stacking) | None. Zero rules. Zero dashboards. |
| Integration Complexity | PMS sync, channel connections, API keys | One JavaScript snippet |
| Monthly Cost (10 listings) | $199.90 + API fees | $0 base |
| Proven Revenue Impact | 10-20% annual uplift (claimed) | 2.85x uplift per booking (documented) |
Manhattan visitor, iPhone 16 Pro Max, direct traffic, 9-minute browse session at 10:47 PM. High urgency. High ability to pay. Friday check-in.
$1,056/night — based on demand calendar and market comps
$3,010/night — based on this specific guest's signals
+$5,862 over 3 nights that market-based pricing would have left on the table
It's a signal engine that reads guests, not markets
No rules. No minimums. No orphan gap logic. No dashboard training. Paste the snippet. It learns your guests automatically.
PriceLabs updates your calendar daily. ApexAlpha prices each visitor differently the moment they land on your site.
You don't manage ApexAlpha. You don't check dashboards. You don't tune rules. You just see higher bookings in your PMS.
PriceLabs believes pricing is about predicting demand. ApexAlpha believes pricing is about reading people. One looks at your market. One looks at your guests. One forecasts. One reacts.
See how much revenue PriceLabs' calendar-based pricing leaves on the table when it treats all your guests the same.
"You're already paying for PriceLabs. The real cost is what you're not charging your best guests."