Dedicated pricing tool vs PMS-integrated pricing. PriceLabs offers granular control with separate software. Guesty includes pricing within their property management platform. Here's an objective comparison to help you decide.
Type: Dedicated pricing software
Cost: $19.99/listing/month
Best For: Operators using multiple PMS platforms or wanting specialized pricing control
Integration: Connects to 40+ PMS systems
Setup: 2-4 hours (separate platform configuration)
Type: PMS-integrated pricing tool
Cost: Included in Guesty subscription ($9-29/unit/mo)
Best For: Guesty users wanting all-in-one platform with included pricing
Integration: Native Guesty integration (requires Guesty PMS)
Setup: 30-60 minutes (within existing Guesty account)
This comparison is less about features and more about platform philosophy:
| Feature | PriceLabs | Guesty PriceOptimizer |
|---|---|---|
| Monthly Cost (10 listings) | $199.90 | Included ($90-290 Guesty total) |
| PMS Requirement | Any (40+ integrations) | Guesty only |
| Pricing Algorithm Depth | Good | |
| Customization Options | Moderate | |
| Market Data Quality | Excellent (AirDNA) | Good (Guesty insights) |
| Minimum Stay Optimization | ||
| Orphan Day Prevention | ||
| Event-Based Pricing | ||
| Unified Platform Experience | ||
| Portfolio Analytics | ||
| Learning Curve | Steep (many rules) | Moderate (integrated UI) |
| Platform Switching Flexibility | ||
| Revenue Increase Claimed | 15-25% | 10-20% |
Both PriceLabs and Guesty optimize your calendar based on dates and market data. An alternative approach is behavioral pricing, which prices per guest rather than per date—adjusting rates based on device type, traffic source, location, and session behavior.
This approach works best for operators with direct booking websites looking to maximize revenue per visitor. Tools like ApexAlpha offer this model with zero base cost (pay only on uplift). Worth exploring if you have your own booking channel.
Learn about behavioral pricingIf you're committed to Guesty, their PriceOptimizer is a convenient, included option. If you want specialized pricing excellence or use multiple platforms, PriceLabs is the better choice.
The real decision is: platform convenience vs. pricing specialization. Choose based on whether you value unified workflows or best-in-class pricing algorithms.