Thinking
Thinking out loud.
On demand visibility, behavioral pricing, and what the data actually says.
Demand Blindness: You Can't Fix What You Can't See
Most operators experience demand blindness as 'views but no bookings.' The real problem is they have no visibility into what happens between the two.
· 5 minPricing Guesswork: When Data, Science, and Gut Feeling Collide
It's data, it's science, but it's also art. That's how most operators describe their pricing process. And that's exactly the problem.
· 5 minThe Marketing-Revenue Silo: Why Your Two Biggest Levers Don't Talk
Marketing and revenue are siloed. They don't talk to each other. And it's a huge miss.
· 5 minThe Conversion Mystery: Why Views Don't Become Bookings
"Very strange" is the most expensive phrase in vacation rentals. When you can't diagnose the gap, you can't fix it.
· 5 minDemand Spike Blindness: The Revenue You Never Knew You Lost
Demand spikes are visible before they hit your calendar. The operators who capture 3-5x on spike nights aren't lucky. They're looking.
· 6 minThe OTA Trap: Do Everything Right and Still Lose Overnight
Superhost. 5 stars. Nothing changed. And then the bookings stopped. That's not bad luck. That's architecture.
· 5 minTool Fatigue: Every Tool Claims the Same Thing
The RM market is drowning in identical pitches. The only way through is showing operators something they've never seen.
· 5 minWhat Actually Drives Consistent Traffic
The answer isn't a channel. It's knowing which channel brings guests who spend, not just click.
· 5 minThe Thousand Dollar Drain
The problem isn't the ad spend. Nobody tracked what happened between the click and the bounce.