How Shadow Mode Works
Five minutes to install. Zero changes to your site. You just start seeing what was always there.
Install the Snippet
One line of JavaScript on your direct booking site. Takes 5 minutes. Works with any site builder: WordPress, Squarespace, custom code.
Nothing changes for your guests. No popups, no tracking banners, no visual changes. They browse exactly as before.
Signals Start Flowing
From day one, Shadow Mode reads behavioral signals from your traffic. Where visitors come from, how they browse, what devices they use, whether they return.
These signals map to two dimensions: willingness to pay and booking intent. Every visitor carries a booking vector. Now you can finally see it.
See Your Right Buyers
Your dashboard shows the breakdown: what percentage of your traffic is premium, standard, or budget.
You see patterns you never had access to before. "54% of this week's visitors would pay above your listed rate." That's not a prediction. That's data.
This Week's Traffic
Live data
Premium Buyers
Would pay above listed rate
54%
Standard Buyers
Price-appropriate
31%
Budget Buyers
Discount-seeking
15%
54% of this week's visitors would pay above your listed rate.
Get Clear Recommendations
Shadow Mode doesn't just show data. It tells you what to do.
Five recommendation types based on what's happening right now in your traffic:
Do Not Discount
Premium demand is present. Hold or raise rates. Discounting leaves money on the table.
Discounting May Work
Price-sensitive buyers are showing intent. A tactical discount could convert them.
Do Nothing
Traffic is exploratory. No pricing intervention will move bookings right now. Wait.
Push Marketing
Premium browsers not ready to book yet. Retarget them before they leave.
Surge Detected
Exceptional premium demand flooding in. Maximize rates immediately.
The recommendations update as your traffic shifts. You always know the right move.
Act With Confidence
You make the call. Shadow Mode gives you the signal, you decide. Hold rates. Skip the discount. Retarget premium browsers.
No automatic price changes. That comes later with Pricing Mode. For now, the uncertainty is gone. You know who's looking and what they'd pay.
The guesswork disappears. What replaces it is clarity.