ApexAlpha field notes
Turn more website visitors into direct bookings.
Early evidence from a live test on Just For You Holiday Homes’ Guesty direct-booking website.
The simple idea
Help the right guest finish booking. Then see what happened in Guesty.
New pilots use web-only attribution and a holdout group, so we measure incremental impact rather than assume it.
How it works
Operators already spend time and money bringing guests to their direct-booking site.
When a guest checks dates or moves toward checkout, the hard part is done.
ApexAlpha gives the right guests an operator-approved reason to finish, without showing the same offer to everyone.
Identify
Find guests showing strong booking intent who may leave.
Intervene
Show an operator-approved offer or message only when it makes sense.
Convert
The guest completes normally through your existing booking journey.
Verify
Check the reservation, value, and payment status in Guesty.
Four simple steps
What the guest experiences.
The goal is not to pressure every visitor. It is to help the small group already close to booking.
01
Identify
ApexAlpha identifies a guest showing strong booking intent who appears likely to leave without completing.
02
Intervene
The guest sees an operator-approved offer or message designed to give them a reason to complete.
03
Convert
The guest books normally through the operator’s existing website and booking engine.
04
Verify
The reservation, booking value, and payment status remain visible in Guesty.
Evidence snapshot
What the first pilot showed.
These are code-linked records visible in Guesty. They show usage and booking value, not verified incremental revenue or confirmed offer exposure.
Linked value
$12,387 in booking value carried ApexAlpha codes in five weeks.
$8,769 was confirmed in Guesty across four reservations.
In progress
$3,618 remained an active inquiry with a payment already recorded.
Visible pipeline, not counted as a confirmed booking.
Guests who nearly booked
$3,779 in two future-stay quotes remained suitable for direct follow-up.
A recovery queue the operator can act on, not a guessed opportunity.
Run a measurable 30-day pilot.
We set up the test on your existing direct-booking site, agree the offer rules with you, and track web-only outcomes from day one.
After 30 days, we review confirmed bookings, open pipeline, recovery opportunities, and the holdout comparison together.
If there is a commercial case, we agree the next phase separately.